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The transformation and upgrading of Jinhua ham industry is always on the way

The transformation and upgrading of Jinhua ham industry is always on the way

(Summary description)News from Jinhua Daily on December 12 (by reporter Zhang Xinyu/photo by)On December 3, the "Jinhua ham" trademark was issued for the first time after its return to our city. The number of Jinhua ham was authorized to 300,000; on December 6, the Provincial Department of Agriculture and Rural Affairs and the Provincial Forestry Bureau announced the 2018 Zhejiang Provincial Excellent Agricultural Products Regional Public Brand As a result of the evaluation, "Jinhua Ham" won the top ten most influential brands.

The transformation and upgrading of Jinhua ham industry is always on the way

(Summary description)News from Jinhua Daily on December 12 (by reporter Zhang Xinyu/photo by)On December 3, the "Jinhua ham" trademark was issued for the first time after its return to our city. The number of Jinhua ham was authorized to 300,000; on December 6, the Provincial Department of Agriculture and Rural Affairs and the Provincial Forestry Bureau announced the 2018 Zhejiang Provincial Excellent Agricultural Products Regional Public Brand As a result of the evaluation, "Jinhua Ham" won the top ten most influential brands.

Information

News from Jinhua Daily on December 12 (by reporter Zhang Xinyu/photo by)On December 3, the "Jinhua ham" trademark was issued for the first time after its return to our city. The number of Jinhua ham was authorized to 300,000; on December 6, the Provincial Department of Agriculture and Rural Affairs and the Provincial Forestry Bureau announced the 2018 Zhejiang Provincial Excellent Agricultural Products Regional Public Brand As a result of the evaluation, "Jinhua Ham" won the top ten most influential brands.

In fact, as Jinhua’s most distinctive local specialty and city gold business card, Jinhua Ham has never stopped its innovation and development for more than 1,000 years. At present, our city's first legislation on the ham industry is also being formulated. If it is passed successfully, it will mark the first legislative supervision of the ham industry by a local government in China.

Orderly ham legislation

   fidelity inheritance

The history of development of more than 1,400 years and the history of written records in 1279. According to Ma Xiaozhong, the president of the Jinhua Ham Industry Association, who has been in business for 37 years, the industry cannot be separated from the "fidelity inheritance" if it is to continue to develop and progress.

   In 2016, Ma Xiaozhong proposed and promoted Jinhua ham legislation, hoping to solidify and inherit the traditional craftsmanship, processing requirements, and quality standards of ham through legal forms. In 2017, the "Jinhua City Ham Protection Regulations" was formally approved by the Standing Committee of the Municipal People's Congress, which has now been revised to the fourth draft. "Strive to officially become a local law in the second half of next year." Ma Xiaozhong said, the "Food Safety Law", as a higher-level law, mainly guarantees food safety, and cannot provide detailed management of local specialty foods. Therefore, the smooth passage of the "Regulations" will have epoch-making significance for the entire ham industry.

   At the same time as the legislation, the "Jinhua Ham Traditional Craft Standard" drafted by the Jinhua Ham Industry Association. "Currently, there is no explicit stipulation in the processing technology of traditional ham, and the standards are uneven. Many small manufacturers even use unfermented bacon as shoddy, which is difficult for consumers to distinguish." Zhejiang Huatong Meat Products Co., Ltd. Meat Products Wang Lianchao, general manager of the department, believes that from this point of view, legislation is of great significance to maintaining brand reputation, and will also accelerate the survival of the fittest in the industry and promote the development of the industry.

   It is worth noting that the "Food Safety Law" does not stipulate the ham production season. But in fact, compared to the legs washed in summer and winter, not only the flavor is very different, but there are also hidden hygiene and safety hazards. "Prohibiting the production of'off-season legs' is also one of the main purposes of this legislation." Ma Xiaozhong said, the "Regulations" will explicitly prohibit ham producers and processors who do not install full-process automatic temperature and humidity control equipment from the beginning of winter to the beginning of spring on the lunar calendar Processing ham at the same time, the so-called "anti-season leg".

   For a long time, ham supervision involves multiple departments, which is not only a force restraint, but also a waste of resources. In order to better integrate industry resources, the "Regulations" suggest that the government establish a Jinhua Ham Industry Development Committee, including experts in food safety, agriculture, hygiene, environmental protection, and law, as well as representatives of enterprises, consumers, and industry associations, to coordinate and promote Jinhua products Standard system construction, industrial development, intellectual property protection, etc. On this basis, the Jinhua Ham Industry Development Office was established, and the city (county, district) governments were advised to incorporate the development of Jinhua Ham Industry into their national economic and social development plans.

Technology research and development accelerate innovation and development

The times are changing rapidly. In order to carry forward the precious wealth left by our ancestors, innovation and development are needed on the basis of fidelity and inheritance.

   One of the key points of innovation is the standard process first. The reporter noticed that the "Regulations" put forward many requirements for the use of salt in ham curing. For example, it is forbidden to use raw pork legs weighing less than 6 kg (including 6 kg) to process ham. At the same time, the purchase of salt for ham processing should meet the requirements of national regulations, and the use of industrial salt for processing ham is prohibited. "The former mainly considers that the legs are too small and tend to be salty." Chen Shuntong, deputy production director of Jinzi Ham Company, told reporters. At the end of last year, the Jinhua Ham Association also signed a strategic cooperation agreement with Jinhua Salt Industry Company. The Salt Industry Company will provide special salt for curing ham. The special packaging bag will be launched this month. This has never been seen in the history of Jinhua Ham’s 1279. . In addition, it is worth mentioning that although ham is a fermented meat product, it has no fermentation indicators, and the distinction between ham and bacon is not clear. Fortunately, the Jinhua Ham Association has made significant progress in the three-year research on ham fermentation indicators, and the results will soon be applied to product standards. This is the first time for the Chinese ham industry and is of great significance.

   In order to improve the comprehensive utilization rate of ham, Jinzi Ham and Shanghai University of Applied Sciences are cooperating to carry out research on comprehensive utilization technology of ham cut-offs. "The scraps produced by ham segmentation were of low value in the past." Chen Shuntong said that the purpose of this research is to extract ham spice from it, and the value is roughly estimated to increase by at least 10 times. The research has now applied for a national patent and has been listed as a key project of the Municipal Science and Technology Bureau.

  When it comes to industrial innovation, the research and development of new products is indispensable. Wang Lianchao believes that, unlike Spain and Italy, where “fermented ham is the standard for red wine”, young Chinese have very low awareness of ham. How to increase the penetration and awareness rate of “raw ham” may be a breakthrough. At present, both Jinzi and Huatong are conducting research on related projects. Among them, the golden "Bama" raw ham has been put on the market, and the sales situation is very good. The national project of Huatong's raw ham has passed the mid-term certification. "In fact, we in Jinhua also had'raw ham' more than 100 years ago. Because of its low salt content and low saltiness, it is usually eaten when drinking tea for leisure, so it is called'tea leg', but the technology has not been passed down." Chen Shuntong told reporters. . However, raw ham raw material pigs require a lot of body shape. At present, two black pigs in Jinhua are suitable for traditional ham, but raw ham is too small. Therefore, the Ham Association is also in contact with the agricultural department to plan to carry out the "two black large pig breeds" project.

  Breaking the limits to stimulate follow-up motivation

In today’s Jinzihe Huatong production workshop, foreign modern production lines with temperature and humidity control including thawing, pre-curing, curing, air-drying, post-cooking, etc., can imitate the natural climate to achieve all-weather, all-year production of ham, with increased output. At the same time, the rate of premium products has also increased significantly.

   In the case of gold, a modern production line with an annual output of 360,000 hams requires only 18 workers. Compared with the 90 workers required for traditional craftsmanship, the annual labor cost can be saved by at least 4 million yuan. According to statistics, there are currently 73 licensed ham production enterprises in the city, but with the exception of the above two, most of them use traditional production lines.

"Actually, the ham curing process is a race of microbial reproduction and salt penetration speed. At present, due to global warming, the traditional winter suitable feeding time is getting shorter and shorter. The modern production line with temperature and humidity control completely isolates the external climate influence. , Can greatly reduce the amount of salt required for curing.” Ma Xiaozhong said that the new national dietary standards stipulate that an adult’s normal daily salt intake is 6 grams. To break the stagnant status of the ham industry, it is necessary to reduce the ham content. The amount of salt.

   Ma Xiaozhong also listed a set of statistics to reporters: In Spain and Italy, the per capita consumption of ham exceeds 6 kg per year, while China is only 20 grams, which shows the potential for consumption. How to build it into Jinhua's 100 billion-level advantageous geographic industry? In his view, first-class industries should sell culture, and culture, as the core of the soul, guides the future development direction of the industry.

  According to statistics, there are 18 non-genetic inheritors in the Jinhua ham industry, 1 at the national level, 3 at the provincial level, and 14 at the municipal level. Not long ago, the non-genetic inheritor, Master Wang Ping, brought the ham culture into the kindergarten and got a good response. Next, the ham association will come forward to contact the Municipal Education Bureau to strive for the ham culture to enter the campus as the norm. In addition, the municipal government plans to hold the first China Jinhua International Ham Cultural Festival in November next year. Jinhua Ham will soon usher in its second grand event after the 1994 Ham Cultural Festival. There will also be activities such as the selection of Jinhua ham innovative dishes, the Jinhua ham ten thousand tasting conference, and the Jinhua ham craft master appraisal, so that the rich and colorful ham culture will go out of Jinhua and into the world.

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